Two competitors, Adidas and Allbirds coming together to create the lowest carbon emissions performance running shoes ever created: [FUTURECRAFT.FOOTPRINT] Every step measured to draw down every last gram of weight and carbon to 2.94 kg CO2e per pair.
Made to fit the planet. The path to a better world starts with looking at the steps we leave behind. Do more with less and design by the numbers nature gives us.
The footprint is a visual metaphor to carry our narrative. Based on the idea that in this climate emergency what we leave behind is as important as the strides forward that we make.