MADE TO FIT THE PLANET

 

FOR ADIDAS AND ALLBIRDS
FEATURED (FORBES, WIRED, WALLPAPER & MORE )
/2021

Two competitors, Adidas and Allbirds coming together to create the lowest carbon emissions performance running shoes ever created: [FUTURECRAFT.FOOTPRINT] Every step measured to draw down every last gram of weight and carbon to 2.94 kg CO2e per pair. 

Made to fit the planet. The path to a better world starts with looking at the steps we leave behind. Do more with less and design by the numbers nature gives us. 

The footprint is a visual metaphor to carry our narrative. Based on the idea that in this climate emergency what we leave behind is as important as the strides forward that we make.

DIRECTED BY DANIEL SANNWALD
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07-min
KEYVISUALS
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PHOTOGRAPHY
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CREDITS
FILM DIRECTION
 DANIEL SANNWALD

VFX & CGI MATHEMATIC.TV
PRODUCED BY SOMESUCH & 24PROD

TOGETHER WITH ADIDAS BD

(
RESEARCH)
ROLE CREATIVE DIRECTION + ART-DIRECTION + CONCEPT
SCOTT KOOKEN 
(AMSTERDAM, AVAILABLE WORLDWIDE)
HELLO
@SCOTTKOOKEN.COM
(+31610287991)