KLASSEWERK

 

FOR VOLKSWAGEN
/2019

In the Netherlands, there is a growing shortage of adequately skilled professionals graduating from vocational-technical schools. The schools struggle to keep up with the fast pace of innovations in the industries they are training their students for.

To bridge this gap, Volkswagen Professional Vehicles introduced “Klassewerk”. Live interactive lessons by experienced craftsmen in the field, streamed directly to hundreds of vo-tech students on Instagram. Making sure that with a little help from the leader in professional vehicles, their next generation of customers hit the ground running when they graduate, albeit riding in a VW professional vehicle.

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CREDITS
FILM DIRECTION
 DE HAAIEN
VIA ACHTUNG MCGARRYBOWEN
W/ MARTIN STUK

ROLE CREATIVE DIRECTION + ART-DIRECTION 
SCOTT KOOKEN 
(AMSTERDAM, AVAILABLE WORLDWIDE)
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@SCOTTKOOKEN.COM
(+31610287991)