GEL-LYTE III OG
TEASE CAMPAIGN

 

FOR ASICS
FEATURED (HIGHSNOBIETY)
/2019

To tease the anniversary and rebirth of the iconic GEL-LYTE III OG, we decided to put a lens on the Japanese groups that are traditionally stereotyped and expected to live up to certain norms in the way they need to dress or behave.

Going against their traditional uniforms, subverting the stereotype and breaking their social context to pay homage to the GEL-LYTE III's history of going against the traditional.

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CREDITS
PHOTOGRAPHER
KISSHOMARU SHIMAMURA

VIA LIKEFRIENDS
W/ MICHAEL JAMES PHILLIPS


(RESEARCH)

ROLE CREATIVE DIRECTION + ART-DIRECTION + SHOOT DIRECTING
SCOTT KOOKEN 
(AMSTERDAM, AVAILABLE WORLDWIDE)
HELLO
@SCOTTKOOKEN.COM
(+31610287991)