GEL—LYTE™ OG
ANNIVERSARY CAMPAIGN

 

FOR ASICS
/2020

Celebrating 30 years since the GEL-LYTE™ III’s inception, revolving around the way this beloved silhouette went against the norms of the time, becoming the icon is it today – against all odds.

Shot on the streets of Tokyo, we traveled back to the birthplace of the icon; Japan. Following the new generation of rule-breakers around the city as they use the streets as their playground.

HOME_ASICS-RELEASE-min
GL_III_SQUARE_KEYVISUAL_01-min
GL_III_SQUARE_KEYVISUAL_02-min
GL_III_SQUARE_KEYVISUAL_03-min
GL_III_SQUARE_KEYVISUAL_041-min
GL_III_RUSH_02-min
GL_III_RUSH_06-min
GL_III_RUSH_01-min
GL_III_RUSH_04-min
GL_III_RUSH_03-min
GL_III_RUSH_07-min
CREDITS
PHOTOGRAPHY SHUN KOMIYAMA

VIA LIKE FRIENDS
W/ MICHAEL JAMES PHILLIPS

(RESEARCH)
ROLE CREATIVE DIRECTION + ART-DIRECTION + SHOOT DIRECTING
SCOTT KOOKEN 
(AMSTERDAM, AVAILABLE WORLDWIDE)
HELLO
@SCOTTKOOKEN.COM
(+31610287991)