GEL-QUANTUM
GLOBAL LAUNCH

 

FOR ASICS
/2019

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM, we created a global campaign that explores the comfort confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that easily adapts to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends. Because when you are more than a one of a kind, the world can be your comfort zone.

DIRECTED BY MICHAEL MIDDELKOOP
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48-sheet-min
CREDITS
FILM DIRECTION
 MICHAEL MIDDELKOOP
PHOTOGRAPHY NICK VAN TIEM

VIA LIKEFRIENDS
W/ MICHAEL JAMES PHILLIPS

(RESEARCH)


ROLE CREATIVE DIRECTION + ART-DIRECTION + STRATEGY
SCOTT KOOKEN 
(AMSTERDAM, AVAILABLE WORLDWIDE)
HELLO
@SCOTTKOOKEN.COM
(+31610287991)