Collaboration, open-source, and the so-called "art of reduction" are at the heart of the [FUTURECRAFT.FOOTPRINT].
We translated it to a brutalist dynamic design direction where every element serves a purpose whilst at the same time embraces this idea of work in progress and open-source collaboration.
It's at the core of the digital launch, campaign art direction, content series all the way to the carbon number being written on the outsole of the shoe.
EP 01/05 – CALCULATING CARBON
EP 02/05 – COLLABORATION OVER COMPETITION