[FUTURECRAFT.FOOTPRINT]

 

FOR ADIDAS AND ALLBIRDS
FEATURED (FORBES, WIRED, WALLPAPER & MORE )
/2021

Collaboration, open-source, and the so-called "art of reduction" are at the heart of the [FUTURECRAFT.FOOTPRINT].

We translated it to a brutalist dynamic design direction where every element serves a purpose whilst at the same time embraces this idea of work in progress and open-source collaboration.

It's at the core of the digital launch, campaign art direction, content series all the way to the carbon number being written on the outsole of the shoe.

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Numbers
FF_PRODUCT_01-1
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DIGITAL LAUNCH
PROCESS CONTENT SERIES

EP 01/05 – CALCULATING CARBON

EP 02/05 – COLLABORATION OVER COMPETITION

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FF_PROCESS_TAKEOUT-04
FF_PROCESS_TAKEOUT-05
FF_PROCESS_TAKEOUT-06
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CREDITS
FILM PRODUCTION
 SODIUM FILMS
DIGITAL LAUNCH RESN

TOGETHER WITH ADIDAS BD AND
MARIONA PALAU, STEFAN MCINTOUCH
ROLE CREATIVE DIRECTION + ART-DIRECTION + CONCEPT
SCOTT KOOKEN 
(AMSTERDAM, AVAILABLE WORLDWIDE)
HELLO
@SCOTTKOOKEN.COM
(+31610287991)